Social
Selling Week

"Sell without selling" sums up social selling. During the "Social Selling Week," we will create a tailored strategy for your company. The goal is a clear roadmap that shows you how to successfully gain customers through authentic connections and networks.

Why Strategy Weeks with Granny & Smith?

Constant distractions, countless meetings and calls?

Unavailable colleagues, your day-to-day business getting in the way or are you overwhelmed with all these lots of emails, messages, phone calls, and a never-ending to-do list?

With today’s multi-project management, people work a lot and hard – often without seeing real progress. This is frustrating and has been getting a major issue particularly in corporates.

We do things differently:

One week, one topic, one team, one tangible result.

Instead of working on the same topic over and over again, for weeks or months, we focus on solving a single task – without any distraction.

For this we use our proven one-week framework.

Not only does that provide tangible results. It also makes work fun again.

Program
overview:

Individual strategy workshop:

In-depth analysis: We’ll start with a full analysis of your brand, including strengths, weaknesses, market opportunities and customer perception. Together we’ll get an overview of your previous sales strategy, expenditure and successes as well as their development.
Target group identification: Detailed definition and understanding of the needs of your target group for the development of a customized and authentic social-selling strategy.

Development of your social selling strategy:

Positioning: Position your company and brand on Linkedin so that it will clearly stand out from your competition and lay the foundation for a successful social-selling strategy.
Social-selling approaches: Define which social-selling approaches suit you and are most promising. Define marketing approaches for your company and find out how tools like the LinkedIn Sales Navigator can support your social-selling activities.
Content strategy: Which content formats are suitable for your social-selling strategy?
Storytelling: Find out how you can use emotional storytelling to address your target audience in an effective way.
Community management: Develop a strategy for contacting and interacting with your target customers.

Strategic implementation:

Action plan: Establish a comprehensive, step-by-step action plan that details how your social-selling strategies will be implemented.
Resource planning: Analyze and plan the resources needed to effectively support your social-selling strategy.

Final presentation:

Strategy presentation: At the end of the week, you’ll present your social-selling strategy.
Feedback and adjustments: Final feedback to fine-tune your social-selling strategy to ensure it's a perfect fit for your business.

Your benefits:

Personal advice: Direct collaboration with our top strategists.
Tailor-made solutions: A social-selling strategy tailored to your brand and business.
Long-term perspectives: Clear guidelines and plans that ensure long-term success.

Who is the Social-Selling Week suitable for?

This intensive week is ideal for managing directors, marketers and sales staff who want to develop a specific social-selling strategy tailored to their company to increase its market share and reduce sales costs.
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Are you ready to use LinkedIn for social selling and set the course for your success there, too?
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