Corporate Influencer Week

During the "Corporate Influencer Week," we will develop a strategy for employees to contribute to your company's visibility and success as brand ambassadors. Develop a plan with us that turns your employees into successful ambassadors for your brand.

Why Strategy Weeks with Granny & Smith?

Constant distractions, countless meetings and calls?

Unavailable colleagues, your day-to-day business getting in the way or are you overwhelmed with all these lots of emails, messages, phone calls, and a never-ending to-do list?
With today’s multi-project management, people work a lot and hard – often without seeing real progress. This is frustrating and has been getting a major issue particularly in corporates.

We do things differently:

One week, one topic, one team, one tangible result.
Instead of working on the same topic over and over again, for weeks or months, we focus on solving a single task – without any distraction.
For this we use our proven one-week framework.
Not only does that provide tangible results. It also makes work fun again.

Program
overview:

Individual analysis and strategy workshop:

  • In-depth analysis: We’ll start with a complete analysis of your brand, including strengths, weaknesses, market opportunities and customer perception.
  • Self-image and perception: This is followed by a professional analysis of how your company is currently perceived.
  • Target group definition: Clearly identify who your target customers are and how and where your brand ambassadors can address their specific needs.
  • Opportunity analysis: Together, we’ll look at how your brand or company can become more visible and thus more successful with the help of a corporate-influencer program.

Strategic implementation:

  • Find out who’s eligible as a brand ambassador: Who is available as a corporate influencer and what requirements should your brand ambassadors have?
  • Communicated corporate image: What messages and appearances do brand ambassadors use to authentically and successfully communicate your desired corporate image?
  • Content strategy: Plan and create high-quality content that increases your visibility and makes you attractive to both customers and applicants.

Strategic implementation:

  • Digital presence: Together with your brand ambassadors, we’ll create content in various formats and build a mini community to raise awareness for the interaction with your target audience, while developing important instructions for this.
  • Network-building: Initial approaches for establishing valuable contacts with your target audience in order to increase the visibility and strength of your brand or company.

Final presentation and roadmap:

  • Presentation of your corporate-influencer strategy and the appearance of your brand ambassadors: At the end of the week, you’ll present your corporate-influencer roadmap.
  • Feedback and finalization: Receive valuable feedback from our team of experts and adjust your strategy accordingly.

Your benefits:

  • Personalized advice:  Work directly with our strategists.
  • Customized solutions: A strategy tailored to your brand.
  • Long-term perspectives: Clear guidelines and a roadmap to ensure long-term success.

Who is the Corporate Influencer Week suitable for?

This intensive week is ideal for managing directors, marketing directors and employees who want to help their company gain more visibility through a corporate-influencer program and thus strengthen their corporate and employer brand.

Are you ready to make your company more visible and fit for the future with the help of a corporate-influencer program?

Contact us now for your Corporate Influencer Week.
Get in touch