Do you guys do design sprints?
We get asked that a lot. The answer is"no." Even though the principle of the INNOWEEK® may be similar to Design Sprints, there is a striking difference.
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Design Sprint
Innoweek
What MAKES the Design Sprint DIFFERENT from the INNOWEEK®?
MAIN Problem
Lengthy innovation processes often lead to lack of focus and demotivate staff. That way, people often lose lots of time and money in their innovation projects, which, in the worst case, may even die.
OUR Solution
INNOWEEK® – that means full focus, with a team of people dedicated to developing a tangible and realistic-looking solution by the end of one week – a solution which is
instantly tested by real buying customers.
OUR Result
Unlike the Design Sprint, the INNOWEEK® approach provides you with the results you need to know, whether the market wants or requires what you want to build, thus enabling you to make proper decisions.
Design Sprint
You got a better understanding of your idea due to some focus group testings with a prototype
INNOWEEK®
Your product is ALIVE in the market and you can recieve real feedback from buyers
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Design Sprint
You got a better understanding of your idea due to some focus group testings with a prototype
INNOWEEK®
Your product is ALIVE in the market and you can recieve real feedback from buyers
What MAKES the Design Sprint DIFFERENT from the INNOWEEK®?
The goal of the INNOWEEK® is not a half-finished prototype, but as realistic a market launch as possible, including campaigns.
So customers get the impression of a perfect product, which is created with the help of 3D rendering or comparable tools.
They can even interact with the solution - according to the principle "show, don't tell". That way, products have been created within record time in numerous customer projects, which would otherwise have taken months or years to develop or might even have died.
The most important thing about this process is that we use valid market results to decide whether a product needs to be developed further or whether it is even necessary to invest in a production facility.
So what actually makes the INNOWEEK® different from the Design Sprint: By determining whether there is a real need, the path is clear.
Which is better? DESIGN SPRINT OR INNOWEEK?
The Design Sprint might help you concretize your idea and get first user insights by building paper prototypes as well as observing customer interaction.
The INNOWEEK® is for people who already know what idea they want to be executed in the fastest way and who want to find out if REAL BUYING customers have an interest in it.
Thus, the outcome of that single week is a realistic-looking product – NOT just some paper and/or play dough prototype. That way you get a clear, testable vision of your product for obtaining real feedback.
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WHY THAT?
Because people focus on the outer appearance of the product: That’s what the customer sees, that’s what we need for testing purposes.
As soon as we have found out if there is a real market demand and we have a product-market fit, we can proceed to the next step and turn a product into a reality.
COMPANIES WE ALREADY WORKED with
Our company has helped more than 100 companies around the world to create and implement their ideas.
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FROM IDEA TO mARKET one week only
We will help you create, develop and test all your projects within just one week – no matter how daring or crazy they are.
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