Why INNOWEEK® instead of Lean Startup?

Although the Lean-Startup helped to improve the innovation process, it is still too slow. We tried that in our agency, but most projects still took around 100 days, which was still too long. For customer wants and needs may have changed by the time an innovation is launched.    The INNOWEEK® approach delivers in fact fast and concrete results, because by the end of the week, there won’t be just a minimalist visualization of an idea, i.e. an MVP, but also, for example, a website with a photo-realistic product, where there is actually a "Buy" button and compelling online campaigns so that you can test with real buying customers. In addition, 3D printing may be used to produce prototypes that test customers can really interact with - a far cry from traditional MVPs.So the focus of the INNOWEEK® is not just understanding the target audience and defining a solution around their wants and needs, but testingthe marketability or better: market acceptance of a product or service, with the help of a tangible and as realistic as possible product vision. This is the only way to get meaningful and valid test results based on feedback from the market, in order to know whether a product should be developed and whether it needs investment into a production facility or not – i.e. whether there is a real need.