The traditional way of innovation development is fundamentally broken.
The average development time for new products in fast-moving consumer goods today is 15-22 months.
Summed up: Extremely high costs, slow processes and no active involvement of real customers leads to very high flop rates.
Complex products and services even require significantly longer intervals. Nevertheless, 90% of all new product launches fail.
What is even worse, a large part of the actual innovation potential and ideas in companies never sees the light of day.
INNOWEEK® is the established solution to quickly deliver validated results for your innovation project.
Instead of spending months in meetings and discussions, we focus our work on maximizing benefits and concrete output.
Working that way does not only lead to maximum team motivation and personal commitment, but also to exceptional results.
Moreover, it reduces the flop rate of your business model, product or service drastically. Having your product vision tested within an INNOWEEK® reduces the usual development period of months or years to a few weeks only.
Never has it been possible to provide valid solutions within such a short time. Together with our clients we work in highly concentrated, extremely short and intensive work phases with a clear goal.
We were the first to combine all relevant areas of innovation development under one roof - from creative ideation and vision development to strategic guidance, design, product development, engineering, communication, and sales implementation.
Powerpoint is evil! In order to create real added value for our clients, we focus on delivering concrete results:
tangible prototypes, testable products, measurable services, understandable processes and their successful market introduction, instead of one-hundred-page concept papers and theoretical essays.
Seven out of nine of the most innovative companies in Germany have already worked with Granny&Smith that way.
From idea to market in a few weeks - a speed that is becoming increasingly necessary today and the key to competitive advantage.
INNOWEEK® is the established solution to quickly deliver validated results for your innovation proTogether with our customers, we develop innovative products and brands as if they were our own. We don't work for you, but with you.
What you can expect from us is that finally your product doesn’t only look good, but also works well.
We make sure it's that simple.ject.
By focusing on innovation development, we have acquired a skillset that is unique on the market.
With 15 years of experience, we are proud to have successfully helped a variety of forward-thinking innovators to create new products, services, business models and brands, or reinvent existing ones.
Done-for-you’ innovation development service for mid-to-large companies looking to accelerate their innovation process drastically. And yes, we guarantee results and could achieve fantastic things together... ;-)
Innovators training programs for companies serious about bringing their ideas to market FAST (in weeks, not months or years).
A compressed online course that helps you to bring your product idea to market without the need to invest.
Combining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with corporations.
List of available roomsCombining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with corporations.
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Combining the best of both worlds: Develop new products in record time and validate them immediately in the market, which, if successful, are then scaled up on a large scale in cooperation with corporations.
Move the table to the left to compare The classical way to innovation VS the innoweek framework
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A lot, but the answer depends on YOUR IDEA. Every project is completely different because no two ideas are the same - even if they are built in the same industry. The Innoweeks all have in common that you have an idea and want to bring it to the market in the fastest way possible.
We had phenomenal Innoweeks where we were able to build a new innovative product and set up the whole company, gave it a name, a corporate identity, a campaign, build a website, and so on. In other Innoweeks, we were happy to create a first User Interface prototype for a new software product (heck, that thing was complicated).
The key takeaway here is that we know that one size DOES NOT fit all, which is why we curate custom strategies for each of our clients to provide their exact needs. Our goal is to skyrocket their product and services into the stratosphere, and we'll do whatever it takes to achieve that goal.
Why is water wet? No, but seriously. Instead of using this little section of content to spam you with humble brags, let us just say this... Agencies lie; numbers and results don't.
So instead of trying to convince you, we're the best innovation agency around….here are the stats:
- 7 out of 9 of the most innovative German companies have built their products together with Granny&Smith
- We've been working for some of the well-known brands in the world
- We should have started to collect reviews earlier, but at least there are now 132 reviews that speak for themselves(average of 4.7 stars)
- 38 patents created for our customers(they always belong to them, after we've done a joint Innoweek!)
- Over 650 Clients served
- #1 Brand for innovation acceleration
- We have been 15 Years at the market (and we are willing to do another 15 Years)
Do you work with big or small companies?
We don't ask for the size. We ask if you are serious about your idea. Are you convinced? Are you on fire? Are you ready to create a product that makes some real impact? Then we can work with you. Click here to book your call.
Do you want to plug into a team of innovators, digital strategists, designers, engineers, and developers who will help you make your product or service a reality and make the kind of impact that will leave your customers shouting from the rooftops? We can work with you.
Do you understand the value of spending one week instead of years? We can work with you.
It doesn't matter if you're a big or small company. Our clients range from small, local businesses with five or fewer employees to large multinationals.
Because we put our money where our mouth is, and we make BIG guarantees that other innovation agencies don't. Go check out our individual service pages for more information on what guarantees we offer.
A good Innovation agency is not taking part in that guessing game whether you innovation idea is good or bad. Instead, we build tangible products and go to the market in record time and let the results do the talking.
Part of an innovation agency's strategy should involve design or engineering, and a compelling go-to-market strategy to ensure a product is really seen at the markets and results are flushing in. We do all of that but, unlike other agencies, the Granny&Smith team isn't just focused on maintaining that perfect balance. Our goal is to crush your competitors and turn ideas into reality and make them a success.
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