There's a big fuzz about KPIs.

there's a big fuzz about...
key performance indicators, right?
but what are indicators...
worth without performance?
you already know the answer...
they have no value...
unless people hit...
the buy button.
if you ask people about...
what they want...
you may get a lot of answers.
yet, mere intentions don't sell anything.
the same applies to your ideas.
they have no worth...
unless they are executed.
so better not waste time...
counting the ifs and maybes...
but focus on what really happens.
actions are louder than words.