WHAT DOES WATCHING COOKING SHOWS…

what does watching cooking shows...
have to do with innovation?
let's find this out together.
one thing is obvious...
even binge watching cooking shows...
won't make you a chef.
really fuhgedd-about it!
cooking is passion. cooking is patience. cooking is perseverance.
you don't have all that?
you don't want to put all your effort...
into a short moment of pleasure?
but why watch cooking shows at all?
well, doing so...
you enjoy part of that savory experience...
without downsides like...
dirty dishes...
or putting on weight.
this is also known as vicarious consumption.
we know this from the innovation process as well.
people enjoy the mere idea of...
creating something great.
without committing themselves.
without taking any risks.
without getting their hands dirty.
yet,, this is not the way innovation works.
if you decide to just watch others...
cooking or innovating...
that can be nice pastime...
but you will never relish the real taste.
however if you want to get...
your hands dirty...
let's get ready.