Never underestimate the power of...

NEVER UNDERESTIMATE THE POWER OF...

STORY TELLING!

DON'T GET ME WRONG I REALLY LIKE TO BUILD...

THE PERFECT PRODUCT

BUT WE SIMPLY DON'T DO IT ANYMORE

,,BUT LARS, WHAT ARE YOU SAYIN'!?!"

THAT'S THE PLAIN TRUTH!

FOR YEARS LONG WE TRIED TO BUILD...

PERFECT PRODUCTS.

WITH MULTIPLE FEATURES...

,,LARS, I DON'T GET IT ARE YOU TELLING ME TO BUILD CRAP?!!!"

NOPE.

WHAT GOOD IS THE BEST PRODUCT..

OR THE PERFECT PRODUCT...

IF NOBODY UNDERSTANDS IT?

OR EVEN WORSE...

IF NOBODY KNOWS IT?

,,LARS, I DON'T GET IT PEOPLE WILL SIMPLY BUY THE BEST PRODUCT!!!"

OH REALLY?

IS THAT SO?

WHAT WE HAVE FOUND OUT...

PEOPLE DON'T BUY THE BEST PRODUCT.

PEOPLE BUY STORIES.

EMOTIONS.

AND, MOST IMPORTANTLY...

THEY BUY...

WHAT OTHERS BUY!

,,BUT LARS, WHY SHOULD ANYBODY DO THAT?!!!"

BECAUSE WE ARE HUMANS!

PEOPLE KEEP DOIND THINGS THAT RATIONALLY MAKES NO SENSE

PEOPLE NUYING THINGS NOBODY NEEDS

PEOPLE RESONATE ON STORYTELLING!

,,SO YOU ARE TELLING ME TO BUILD A BAD PRODUCT LARS?!?"

OUR TASK SHOULD BE

BUILD A GOOD PRODUCT THAT REALLY HAS AN IMPACT ON PEOPLE'S LIVES

AND AT THE SAME TIME FOCUS ON..

EXPLAINING IT AS SIMPLY AS POSSIBLE WITH STORY TELLING

,,BUT NORMALLY YOU ARE EITHER A GOOD ENGINEER OR A GOOD MARKETER...!"

EXACTLY. THAT'S THE REASON WHY SO MANY PRODUCTS FAIL.

WHAT CAN I DO INSTEAD?"

DON'T OVER COMPLICATE THINGS!

JUST BUILD A PRODUCT IDEA AND GIVE IT A TRY!

ALL THE ASSUMPTIONS UPFRONT DON'T HAVE ANY VALUE...

UNTIL YOU HIT THE REAL MARKET WITH REAL CUSTOMERS.

,,OK, BUT HOW CAN I GET THE PROCESS RUNNING?!!"

IF YOU'VE BEEN DREAMING OF BRINGING YOUR PRODUCT TO MARKET...

IN THE BEST, EASIEST, FASTEST WAY POSSIBLE...

DON'T CALL US!

WRITE A PRESS RELEASE FROM THE FUTURE* *IF YOU DON'T KNOW WHAT IT IS, JUST SEND ME A PERSONAL MESSAGE FOR A TEMPLATE

THEN ASK YOURSELF...

DOES IT GIVE YOU GOOSEBUMPS?

IF YES, WE MAY TALK.

,,BUT LARS, WHAT HAPPENS IF NOT?!!"

TRY AGAIN.

UNTIL...

YOU SUCCEED.