Market Research - A waste of money and resources
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MARKET RESEARCH A WASTE OF...
TIME, MONEY AND HUMAN RESOURCES?
HONESTLY? YES.
HAVE YOU HEARD OF OR EVEN FELT...
ANALYSIS PARALYSIS?
OVER ANALYSING AND OVER THINKING...
WILL BOTH REDUCE YOUR...
PERFORMANCE AND INHIBIT YOUR GROWTH.
DOES THAT MEAN YOU SHOULD DO NO...
MARKET RESEARCH AT ALL?
YES AND NO.
YOU JUST HAVE TO DO IT RIGHT.
GO WHERE YOUR DREAM CUSTOMERS ARE...
WATCH AND LISTEN.
YOU WANT TO BRING YOUR IDEA TO MARKET?
DON'T ASK.
SHOW DON'T TELL.
YOU DON'T HAVE TO WASTE...
TIME, MONEY OR OTHER RESOURCES.
ONE WEEK IS ENOUGH AND SO IS A MINIMUM BUDGET.
YOU THINK THIS IS IMPOSSIBLE?
SORRY. WE DON'T KNOW THAT WORD...
NEITHER DO OUR HAPPY CUSTOMERS (ANYMORE);-)
