If fear is an innovation foe

IF FEAR IS AN INNOVATION FOE...

AND KNOWLEDGE IS THE BEST MEANS AGAINST FEAR...

HOW CAN I GAIN THE KNOWLEDGE THAT TAKES AWAY MY FEAR?

HOW CAN I FIND OUT ABOUT THE RISK I'M GOING TO TAKE...

HOW CAN I BECOME LESS RISK AVERSIVE?

RISK AVERSIONS IS IN FACT ONE OF THE MAIN REASONS...

WHY INNOVATION MAY HAVE IT HARD.

HOWEVER INNOVATION IS KEY IF YOU WANT TO...

STAY COMPETITIVE OR EVEN SURVIVE.

IF YOU WANT TO MAKE IMPACT BY...

RESPONDING TO THE CHALLENGES OF THE MARKET...

AND A FAST PACED WORLD.

SO WE ASKED OURSELVES HOW WE CAN KEEP RISKS...

AND FEAR OF FAILURE AS LOW AS POSSIBLE.

THE RESULT OF THESE THOUGHTS IS OUR INNOWEEK.

ONE WEEK TO GET REAL CUSTOMER FEEDBACK...

TO KNOW WHAT YOUR DREAM CUSTOMER...

REALLY WANTS AND NEEDS.

WITH A REASONABLE RISK LOSS RATIO...

INNOVATION HAS A FAIR CHANCE.

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