HOW TO DESTROY YOUR COMPANY

HOW TO DESTROY YOUR COMPANY?
"LARS, WHAT THE HECK ARE YOU TALKING ABOUT?!"
IF YOU WANT TO BECOME SUCCESSFUL TODAY...
YOU HAVE TO DO THINGS DIFFERENTLY FROM THE REST
"BUT LARS, THERE ARE PROVEN STRATEGIES OUT THERE!?!"
YOUR PRODUCT OF SERVICE WILL SIMPLY FAIL.
DON'T GET ME WRONG I REALLY LIKE GOOD STRATEGIES...
I REALLY LIKE NICE DESIGNS
AND GOOD TECHNICAL SOLUTIONS
BUT
WE SIMPLY DON'T DO THAT ANYMORE
"BUT LARS, YOU'RE AN AGENCY, ISN'T THAT WHAT YOUR CLIENTS WANT?!"
THAT IS VERY TRUE INDEED.
BUT...
WE SOLVE PROBLEMS FOR WHICH THERE ARE NO ANSWERS ON GOOGLE
BECAUSE..
WHAT GOOD IS CREATIVE DESIGN...
OR A TECHNICAL SOLUTION..
IF IT HAS ALMOST NO IMPACT?
IF IT'S REALLY NOT INNOVATIVE?
IF IT"S ALMOSTCTHE SAME THING AS...
.. EVERYTHING ELSE OUT THERE?
,,LARS, I DONT GET IT- WHAT XACTLY DO YOU WANT?!!!"
WHAT WE ARE CONVINCED OF...
IF YO DO THE SAME AS EVERYBODY ELSE...
YOU GET THE SAME RESULTS
AND BECAUSE THERE IS SO MUCH NOISE
OUT THERE
YOU WON'T GET ANY TRACTION.
AND IN THE END....
YOUR PRODUCT OF SERVICE WILL SIMPLY FAIL.
,, BUT LARS, WHAT CAN I DO INSTEAD?!!!"
ASK YOURSELF: WHAT WOULD DISRUPT THE INDUSTRY?
WHAT WOULD PEOPLE REALLY LOVE?
WHAT WOULD POSSIBLY BE SO GOOD...
THAT EVEN OUR OWN COMPANY WOULD HAVE NO CHANCE AT THE MARKET ANYMORE?!??
EVEN IF IN THE FIRST PLACE IT SEEMS TOTALLY CRAZY!!!
KEEP ON TRACK, THERE'S PRETTY OFTEN A GOOD CHANCE...
YOU WILL FIND A WAY!
,,OK, BUT BUT HOW DO I FIND OUT IF MY IDEA IS WORTHY...?
I WOULD RATHER SUGGEST: CONCENTRATE LESS ON THE IDEA
START BUILDING A TANGIBLE PROTOTYPE DIRECT FROM SCRATCH INSTEAD
,,AND THEN LEARN FROM REAL CUSTOMER FEEDBACK?"
EXACTLY!
THAT'S WAY BETTER THAN CONCENTRATING ON BUSINESS PLANS AND THEORY
BECAUSE LET ME TELL YOU...
ALL THE ASSUMPTIONS UPFRONT DON'T HAVE ANY VALUE...
UNTIL YOU HIT THE REAL MARKET WITH REAL CUSTOMERS.
,,OK, BUT HOW CAN I GET THE PROCESS RUNNING?!!"
IF YOU'VE BEEN DREAMING OF BRINGING YOUR PRODUCT TO THE MARKET...
IN THE BEST, EASIEST, FASTEST WAY POSSIBLE...
DON'T CALL US!
WRITE A PRESS RELEASE FROM THE FUTURE*
THEN ASK YORSELF...
DOES IT GIVE YOU GOOSE BUMPS?
IF YES. WE MAY TALK.
,,BUT KARS, WHAT HAPPENS IF NOT?!!"
TRY AGAIN.
UNTIL...
YOU SUCCEED.