How self cannibalism can help your business

HOW SELF CANNIBALISM CAN HELP YOUR BUSINESS

THAT SOUNDS PARADOX, BUT IT'S TRUE.

ITS EVEN A PROVEN STRATEGY TO FACE MARKET CHALLENGES.

ALTHOUGH THERE'S A RISK THAT ANEW PRODUCT...

COULD STEAL AT LEAST PART OF THE SHOW...

FROM AN EXISTING PRODUCT...

IT'S BETTER IF THE NEW ONE IS YOURS...

AND NOT YOUR COMPETITIOR'S.

THERE ARE IN FACT GREAT EXAMPLES...

OF HOW SELF CANNIIBALISM CAN BE PART OF A...

SUCCESSUL BUSINESS STARTEGY.

THINK OF APPLE AND THEIR PORTABLE DEVICES.

WHAT IT NEEDS THOUGH IS...

EXCELLENT STRATEGIC PLANNING.

ONE APPROACH WE USE FOR THAT...

IS SHADOW TESTING...

I.E. TOGETHER WITH OUR CUSTOMERS...

WE TEST A NEW PRODUCT WHILE HIDING...

THE EXISTING BRAND.

IF PEOPLE DON'T LIKE IT...

THAT WON'T AFFECT A BRAND'S IMAGE.

THIS IS A GREAT WAY TO REGULATED SELF CANNIBALISM.

ANYWAY, YOU'D BETTER EAT YOURSLEF...

BEFORE SOMEBODY ELSE EATS YOU.

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